Original Data and PR Drives Sign-Ups for Free HR Software

In mid-March 2020, most of the working world was grappling with an abrupt transition to remote work as schools closed and restaurants shuttered. As the realities of life and work amid COVID-19 became painfully clear, B2B companies across the U.S. watched as sales pipelines evaporated overnight. While many leaders worked out what to do, an employee engagement software company rallied its workforce to pivot its entire product roadmap. The idea was to build and launch a free tool to help managers gauge the well-being and remote readiness of their teams—all within 5 days. With such a short timeline, Emplify enlisted me to execute a public relations campaign strategy to drive awareness—and sign-ups—for the new product.

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